In recent years, Downtown Clearwater has started to ascend with investment and interest. The city of Clearwater celebrated its centennial in 2015, marking 100 years of progress and commitment to the community. While the city relishes its past, it’s looking forward to a future full of economic, social and cultural vibrancy as it begins planning and development. The city has identified a series of priority plans and projects – including offering several business incentive and grant programs – that together will pave the path to downtown revitalization called Second Century Clearwater.


Focusing on the city’s iconic bluff, Imagine Clearwater is a master plan to revitalize the Downtown Clearwater waterfront area. The plan proposes a design for an expanded and improved waterfront park and recommends a set of catalyst projects to activate Downtown Clearwater as one of the largest new developments in Florida.


For updates on the Imagine Clearwater project, including timelines and project dates, head here.


The North Marina Master Plan area covers 64 acres and is bordered by Clearwater Bay to the west, Pinellas Trail to the east, Cedar Street to the north and Eldridge Street to the south. The study area is just north of Downtown Clearwater and includes the Seminole Boat Launch, the Francis Wilson Playhouse and North Ward Elementary School. Future plans for the area include attracting commercial, retail, restaurants and more residential to the neighborhood.


The Downtown Gateway Cleveland Streetscape Phase 3 and Festival Core project is aimed at enhancing Cleveland Street into a pedestrian and bicycle friendly street designed to transform it into a safe, attractive and welcoming mixed-use neighborhood. The goal is to improve the roadway and make it safer in the Downtown Gateway by adding landscaping, enhancing street parking, improving sidewalks and adding bike lanes along the corridor, which stretches along Cleveland Street from Missouri Avenue to Gulf-to-Bay Boulevard and Cleveland Street to San Remo Avenue. At Cleveland Street and Gulf-to-Bay Boulevard, which will be known as the Festival Core, there’s potential for a flexible open air event and market space.


The Boating Plan guides Clearwater’s vision of becoming a premier boating destination, highlighting the needs and recommendations to attract visitors. The plan includes recommendations for waterfront attractions and marina enhancements.