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Small Biz Marketing Rebound: Using Your Brains Before Spending Your Bucks!

April 28, 2022 @ 7:45 am - 8:45 am EDT


“Marketing is not a function, it is the whole business seen from the customer’s point of view.” Peter Drucker

Owning a small business is not for the faint of heart – 50% fail within the first 5 years, 66% fail within 10 years . . . and the primary cause of death . . . according to US Bank – It’s bad marketing – in 78% of the cases.

Today between 25 – 37% of all marketing dollars are wasted in bad decisions.

56% of all ads online are never seen by humans

50% of all internet traffic is done by bots

28% of all website traffic is generated by bots

One thing people realize “bots don’t buy,”

AND Small business owners don’t have the cash – NOR the later cash flow to make – or make up for bad marketing decisions.

They need to plan their “house” before they built it. . . they need to use their brains – on strategy – and targeting – and for most small business – a hyper local perspective before spending limited bucks.

And Clearwater Business SPARK is ready to help.

Thursday, April 28, we will be hosting a “Use Your Brains Before Spending Your Bucks” Workshop at The Ring.

It’s open to all small business owners – and there’s no charge to attend.

As David Packard of HP noted “Marketing is TOO important to leave it to the Marketing Department.”


The Ring
600 Cleveland St
Clearwater, FL 33755 United States
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