Small Biz Marketing Rebound: Using Your Brains Before Spending Your Bucks!

“Marketing is not a function, it is the whole business seen from the customer’s point of view.” Peter Drucker

Owning a small business is not for the faint of heart – 50% fail within the first 5 years, 66% fail within 10 years . . . and the primary cause of death . . . according to US Bank – It’s bad marketing – in 78% of the cases.

Today between 25 – 37% of all marketing dollars are wasted in bad decisions.

56% of all ads online are never seen by humans

50% of all internet traffic is done by bots

28% of all website traffic is generated by bots

One thing people realize “bots don’t buy,”

AND Small business owners don’t have the cash – NOR the later cash flow to make – or make up for bad marketing decisions.

They need to plan their “house” before they built it. . . they need to use their brains – on strategy – and targeting – and for most small business – a hyper local perspective before spending limited bucks.

And Clearwater Business SPARK is ready to help.

Thursday, April 28, we will be hosting a “Use Your Brains Before Spending Your Bucks” Workshop at The Ring.

It’s open to all small business owners – and there’s no charge to attend.

As David Packard of HP noted “Marketing is TOO important to leave it to the Marketing Department.”