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Small Biz Marketing Rebound: Using Your Brains Before Spending Your Bucks!
April 28 @ 7:45 am - 8:45 am EDTFree
“Marketing is not a function, it is the whole business seen from the customer’s point of view.” Peter Drucker
Owning a small business is not for the faint of heart – 50% fail within the first 5 years, 66% fail within 10 years . . . and the primary cause of death . . . according to US Bank – It’s bad marketing – in 78% of the cases.
Today between 25 – 37% of all marketing dollars are wasted in bad decisions.
56% of all ads online are never seen by humans
50% of all internet traffic is done by bots
28% of all website traffic is generated by bots
One thing people realize “bots don’t buy,”
AND Small business owners don’t have the cash – NOR the later cash flow to make – or make up for bad marketing decisions.
They need to plan their “house” before they built it. . . they need to use their brains – on strategy – and targeting – and for most small business – a hyper local perspective before spending limited bucks.
And Clearwater Business SPARK is ready to help.
Thursday, April 28, we will be hosting a “Use Your Brains Before Spending Your Bucks” Workshop at The Ring.
It’s open to all small business owners – and there’s no charge to attend.
As David Packard of HP noted “Marketing is TOO important to leave it to the Marketing Department.”